Privacy Policy

Last updated: 14 February 2026

DJ's Plumbing Services ("we", "us", "our") is a sole trader business operated by Daniel, providing plumbing and heating services across Essex and London. We are committed to protecting your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).

1. Data Controller

The data controller responsible for your personal data is:

2. What Data We Collect

We may collect and process the following personal data:

• Contact information: name, email address, phone number, and postal address provided when you contact us or request a quote
• Service information: details about the plumbing or heating work required at your property
• Communication records: emails, phone call notes, and messages exchanged between us
• Payment information: invoicing details (we do not store card numbers)
• Website usage data: anonymised analytics data collected via Google Analytics 4, including pages visited, time on site, device type, and approximate location (city level)
• Cookie data: see our cookie information in section 7 below

3. How We Use Your Data

We use your personal data for the following purposes:

• To respond to your enquiries and provide quotes
• To carry out the plumbing and heating services you have requested
• To send invoices and manage payments
• To communicate about appointments, scheduling, and follow-ups
• To comply with legal obligations (e.g. Gas Safe records, tax records)
• To improve our website and services through anonymised analytics

4. Lawful Basis for Processing

We process your personal data on the following legal bases under UK GDPR:

• Contract: processing necessary to fulfil a service you have requested or to take steps at your request before entering into a contract (Article 6(1)(b))
• Legitimate interests: processing necessary for our legitimate business interests, such as improving our services and responding to enquiries (Article 6(1)(f))
• Consent: where you have given consent for us to use cookies for analytics purposes (Article 6(1)(a))
• Legal obligation: processing necessary to comply with legal requirements such as tax law and Gas Safe regulations (Article 6(1)(c))

5. Data Sharing

We do not sell your personal data to third parties. We may share your data with:

• Google Analytics: anonymised website usage data (only with your consent)
• Checkatrade: if you leave a review through their platform
• HMRC: as required by law for tax purposes
• Gas Safe Register: as required for gas work compliance records

6. Data Retention

We retain your personal data only for as long as necessary:

• Enquiries and quotes: up to 12 months if no work is carried out
• Customer records: up to 6 years after the last service (in line with HMRC requirements)
• Gas Safe records: retained as required by regulation
• Analytics data: anonymised data is retained for up to 14 months by Google Analytics

7. Cookies

Our website uses cookies to improve your experience and help us understand how the site is used.

In accordance with PECR, analytics cookies are only placed on your device after you have given explicit consent.

8. Your Rights

Under UK GDPR, you have the following rights:

• Right of access: request a copy of the personal data we hold about you
• Right to rectification: request correction of inaccurate data
• Right to erasure: request deletion of your data (where applicable)
• Right to restrict processing: request that we limit how we use your data
• Right to data portability: request your data in a machine-readable format
• Right to object: object to processing based on legitimate interests
• Right to withdraw consent: where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please contact us at [email protected]. We will respond within one month.

9. Contact Form

When you submit our contact form, we collect your name, email address, phone number, and message. This data is used solely to respond to your enquiry and is processed on the basis of legitimate interests and/or to take pre-contractual steps at your request.

10. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. Our website uses HTTPS encryption to secure data in transit.

11. Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

12. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "last updated" date. We encourage you to review this page periodically.